
From Ideas to Impact:
Master Service Innovation
The Service Design Programme guides you from market insight to a value generating service concept ready to implement.

Are you a service-savvy industrial leader and need to navigate the challenges of service innovation?
Navigating the intricacies of service innovation and integration can be challenging for service leaders, product managers, portfolio & program managers as well as senior management. Recognizing the potential business impact and understanding actionable steps to drive innovation is therefore pivotal. This programme is for you when you and your team want to improve the following points:
Ineffective value propositions due to limited insight into customer needs.
Resource-intensive prototyping and sluggish validation breeds uncertainty in concept viability.
Difficulty in gaining stakeholder buy-in result in missed opportunities for monetization.
What you can expect of the service design programme
Enhanced Customer Understanding
Craft compelling value propositions through iterative design thinking and revealing customer insight methodologies.


Real market proof
Fast-test concepts with customer journey blueprints and rapid prototyping strategies that are easy to test.
Value-driven revenue strategy
Ensure financial feasibility with a calculated business case, unveiling the true revenue potential and convince management.

Voices from industry professionals

"While quality management requirements are essential for medical devices, a robust service concept is equally crucial, particularly regarding customer centricity. Beyond ensuring regulatory compliance, focusing on customer needs enhances user satisfaction and loyalty."
T. Eichmann
Senior Manager in Global Product R&D for Medical Devices, PMP,
Karl Storz

"There is profound potential for change in teams that undergo this program. They will emerge with the ability to transform their service and product business by creating convincing solutions that are designed to deliver real and lasting customer value. They are really laying the basis for a successful service business."
N. Frank
Senior Service Consultant,
Si2 Managing Partner

"Service-oriented approaches are crucial in general and in particular, in manufacturing. They enable equipment providers to focus their value creation on relevant customer benefits and thus also capture value for themselves."
Dr. J. Meierhofer
Service researcher and consultant, data innovation alliance, ZHAW, SKDV